I understand both the people behind a business and the systems that keep it running.
I'm Antonette Castorico — a versatile business professional with 11+ years of experience in customer operations, sales support, executive assistance, CRM implementation, and process improvement. I help businesses work smarter by combining reliable human support with organized operations and intelligent automation.
11+ years keeping customers and operations from falling through the cracks
Over the past 11+ years, I've worked across customer operations, sales support, executive assistance, CRM implementation, and business process improvement. I understand the everyday challenges that keep businesses busy — and I know how to help them spend less time on repetitive work, serve customers better, and create systems that support sustainable growth.
Since 2023, I've completed 35+ CRM and business process implementation projects, helping businesses with CRM setup, workflow organization, automation, and customer management. I've supported international teams and clients, adapting to different time zones, tools, and ways of working.
What sets my work apart is the combination of human-centered customer service with practical business systems. Technology should serve the relationship — not replace it. I focus on organization, accountability, and consistent follow-through, so the important work actually gets done.
I am available for employment opportunities, remote team positions, independent contracting, consulting, and project-based engagements.
11+
Years in customer operations
35+
CRM & process projects since 2023
4
CRM platforms implemented
Intl.
Teams & clients supported
Where I've built experience
Customer Operations
Customer service and customer operations across international teams — handling inquiries, escalations, and quality assurance.
Sales & Retention
Sales support and customer retention — lead management, follow-ups, and keeping customers engaged over time.
Executive Assistance
Executive and administrative assistance — inbox and calendar management, documentation, and coordination.
Independent Contracting
Independent contractor work supporting business owners with operations, CRM, and automation projects.
CRM & Automation Projects
35+ CRM and business process implementation projects since 2023 — pipeline setup, automation, and workflow design.
Business Administration & Recruitment
Business administration and recruitment support — onboarding coordination, data organization, and reporting.
Platforms I work with
These are areas of hands-on experience — not certifications. I focus on getting the most out of each platform for real business workflows.
CRM
- GoHighLevel
- HubSpot
- Salesforce
- Bitrix24
Automation
- n8n
- Workflow automation
- APIs & webhooks
- AI integrations
Business Productivity
- Microsoft 365
- Google Workspace
Marketing
- Google Ads
- Facebook Ads
- TikTok Ads
- Social media management
Customer Operations
- Avaya
- Five9
- VICIdial
Logo & brand assets for media and partners
Authorized media, partners, and collaborators may preview and reference the Antonette Castorico logo and brand colors below. Use assets as provided and keep clear space around the mark.
Primary logo
Full-color on light — PNG
Primary logo on navy
For dark backgrounds — PNG
Monochrome
Single-color reproduction
Brand colors
Signature palette — use consistently across digital and print.
Midnight Navy
#101B35
Electric Blue
#2563EB
Sky Blue
#38BDF8
Cloud White
#F8FAFC
Silver Gray
#CBD5E1
Deep Slate
#1E293B
Clear space
Keep padding equal to the height of the mark around the logo so it stays legible and uncluttered.
Color usage
Use the full-color mark on light or navy backgrounds. Keep Electric Blue for accents, never as a full background.
Minimum size
Don't reproduce the logo below 120px wide in digital, or 1.2in in print, to preserve readability.
Remitly direct payment
For client invoices, project retainers, and automation purchases. Scan the QR code with your mobile camera or click below to open your secure checkout.
remit.ly/pay/antonetterojc1490
Need a specific format, SVG, or vector file? Email hello@antonettecastorico.com with your request and intended use.
What makes the difference
11+ years of real operations experience
Over a decade in customer operations and business support — not theory, but the day-to-day of keeping customers and teams moving.
Supports business owners and teams
Practical experience working alongside owners and teams to organize the work that actually keeps a business running.
Understands both people and systems
Combines human-centered customer service with practical business systems, so technology serves the relationship — not the other way around.
Implements CRM & business workflows
Hands-on experience setting up CRM platforms, automation, and the workflows that connect them to real business outcomes.
Organization, accountability & follow-through
A focus on structure and consistent follow-through — the unglamorous work that prevents things from falling through the cracks.
Comfortable with international clients
Experience working with international teams and clients across time zones and communication styles.